marketing
Using analytic software to capitilize on longtail and microniche keyword phrases
cc image : flickr - nathanmac87
I spent a couple hours working with a client recently to explore his company’s website and its current performance. As we swapped instant messages back and forth on what he would like to achieve over the next three months, I was amazed that he had no clue how his website was currently doing, what levels of traffic he was currently receiving and how visitors were finding him. He was simply interested in getting first page placement on his wishlist of keyword phrases.
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Has Google “Farmer” killed the benefits of article submissions?
The benefits of article marketing has taken a big hit since Google announced and implemented SERP penalties to sites they deemed to fall in the category of “content farms”. At the top of the list were popular article directories, a haven for many webmasters, affiliate marketers and SEO specialists used to create both backlinks and organic traffic by submitting topical articles.
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Some interesting entrepreneur articles and blog posts that I came across today
cc image credit : Flickr - the Italian Voice
Heading to do the taxes shortly but I took some time to catch up on the Google News reader and came across a few interesting articles I thought I would share with everyone.
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Is Groupon really worth $25 billion dollars? Really?
I’ve been on a bit of a Groupon kick lately because of all the attention it has been receiving not only in the media but also by the various competitors that are taking aim at it. On the competition side you have a huge group that includes some well-known names such as Living Social. Both Facebook and Google, two juggernauts with massive financial clout, are looking at offering similar group buying deals to their users. Despite the competition the company is hoping to go public with a massive $25 billion dollar IPO sometime this year.
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What is the best hosting solution for a network of feeder sites?
cc image credit: Jamison Judd (Flickr)
I recently had a customer ask me for some advice on aquiring hosting for his new network of feeder sites. For those of you who are not familiar with feeder sites, they are a number of smaller sites, blogs or online resource that allows you to feed traffic and backlinks to your main website. Squidoo and HubPages are examples of free resources you can use as feeders to create links and organic traffic to your money site. While free resources are great, finding niche long tail domains and setting up your own network of feeder sites can improve your SEO rankings as well as generating properties with potential for higher amounts of organic traffic.
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