Study shows that a majority of people ignore pay-per-click advertising

Quite often I will receive inquiries from new clients after they have exhausted a rather large budget on a Google Adsense campaign, which failed to bring the desired results. While their pay-per-click budget was successful in generating an influx of traffic and brought in the desired number of targeted visitors, it failed to convert these visitors into paying customers as expected. As with any PPC campaign, once that budget is gone, the flow of traffic stops.
Continue reading “Study shows that a majority of people ignore pay-per-click advertising”