Using analytic software to capitilize on longtail and microniche keyword phrases

cc image : flickr - nathanmac87

I spent a couple hours working with a client recently to explore his company’s website and its current performance. As we swapped instant messages back and forth on what he would like to achieve over the next three months, I was amazed that he had no clue how his website was currently doing, what levels of traffic he was currently receiving and how visitors were finding him. He was simply interested in getting first page placement on his wishlist of keyword phrases.
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