How Groupon and Facebook can help you launch your new business

As a former manager in the newspaper business, I know the struggles that the industry is currently facing with increased costs and decreased subscriptions and readership. Once upon a time the best way to promote your new business was to take out a series of advertisements in your local newspaper. They had the readership levels required to get people in the door and making it one of the best ways to market your business. While newspaper advertising still has value to their customers and those reading it, there are better options to launch your new business and build a loyal following amongst your new customers at little to no cost to yourself.
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Is Groupon really worth $25 billion dollars? Really?

I’ve been on a bit of a Groupon kick lately because of all the attention it has been receiving not only in the media but also by the various competitors that are taking aim at it. On the competition side you have a huge group that includes some well-known names such as Living Social. Both Facebook and Google, two juggernauts with massive financial clout, are looking at offering similar group buying deals to their users. Despite the competition the company is hoping to go public with a massive $25 billion dollar IPO sometime this year.
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Introducing Groupon’s newest and toughest challenger to date – Facebook

Industry leader Groupon may end up regretting not taking up Google on its takeover offer. Not only does the company have many competing group buying websites operating or planned, both on national and local scales, Facebook has set up their teaser page for their offering Facebook Deals.
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