One of the things that I regularly help clients with is finding talented and qualified freelancers to assist them with projects on a part-time or full-time basis. For the most part I have been rather happy with the people I have helped find and have placed but during a recent project I learned a very valuable lesson; it makes more sense to spend more time during the interview process and reference check than it is to have to clean up the mess that someone else leaves behind. Continue reading “My near death experience with a so-called SEO expert”
I spent a couple hours working with a client recently to explore his company’s website and its current performance. As we swapped instant messages back and forth on what he would like to achieve over the next three months, I was amazed that he had no clue how his website was currently doing, what levels of traffic he was currently receiving and how visitors were finding him. He was simply interested in getting first page placement on his wishlist of keyword phrases.
Continue reading “Using analytic software to capitilize on longtail and microniche keyword phrases”
SEO, or search engine optimization, can be such a frustrating task to perform for both small businesses as well as the professionals who get paid to improve search engine results for websites and online ventures. While there are certain things you can do to accomplish better rankings, there is sometimes an element of chance or fluke luck that is required to achieve first page results in a competitive keyword phrases.
Over the last year I have worked with a number of clients with the search engine marketing and have been able to help all of them through a variety of strategies including securing backlinks on relevant sites, article marketing, directory submission and a few other tricks I have learned over the years. There have been many examples where I have done the exact same thing for multiple clients but achieved varying results. I always preach consistent SEO marketing efforts and patience but every once in a while you hit one out of the ball mark and can dramatically increase organic traffic to a client’s website.
Continue reading “Generating organic traffic using article marketing”