marketing
Is a Groupon promotion really a great marketing strategy for your company?
So many companies are flocking to Groupon and other group buying discount websites, thinking that they are the be all and end all of promotion. It’s a proven fact that these sites can send quite a large quantity of customers to your establishment but its also a well known fact that you’re going to lose a lot of money in order to do that. I was talking to a restaurant owner earlier this week that had recently offered $30 in meals for $15 on a local group buying site. Out of the $15 collected, they will receive $6.80 per purchase. The site did manage to sell 268 coupons in two days meaning this particular restaurant will be offering potential customers $8,040 in meals for $1,822.40 in revenue. › Continue reading
Tips on promoting your company’s Facebook page
Everyone uses Facebook. It’s plain and simple. You probably check it several times per day, your friends and family are doing the same as well as many of the local businesses you frequent. Facebook, whether we like it or not, is an essential part of the lives of a majority of the people.
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How Groupon and Facebook can help you launch your new business
As a former manager in the newspaper business, I know the struggles that the industry is currently facing with increased costs and decreased subscriptions and readership. Once upon a time the best way to promote your new business was to take out a series of advertisements in your local newspaper. They had the readership levels required to get people in the door and making it one of the best ways to market your business. While newspaper advertising still has value to their customers and those reading it, there are better options to launch your new business and build a loyal following amongst your new customers at little to no cost to yourself.
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A roundup of some interesting marketing and entrepreneur articles
For today’s post I thought I would share some recent articles that I found interesting and wanted to share with regular readers of the blog. Today’s articles include an account of how Facebook advertising helped successfully launch a new website, how a beef jerky company built its brand with creative marketing techniques, tips for your company blog and build business lessons you can learn from Cake Boss.
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Study shows that a majority of people ignore pay-per-click advertising
Quite often I will receive inquiries from new clients after they have exhausted a rather large budget on a Google Adsense campaign, which failed to bring the desired results. While their pay-per-click budget was successful in generating an influx of traffic and brought in the desired number of targeted visitors, it failed to convert these visitors into paying customers as expected. As with any PPC campaign, once that budget is gone, the flow of traffic stops.
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